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Product Advertisements Refer to

Question 16

Multiple Choice

Product advertisements refer to

A) advertisements that focus on a product class rather than on an individual brand and which take the form of (1) industrial, (2) social, and (3) governmental.
B) advertisements that focus on selling a good or service and which take three forms: (1) awareness, (2) interest, and (3) adoption.
C) advertisements that focus on counteracting negative opinions and which may take three forms (1) defensive, (2) offensive, or (3) deflection.
D) advertisements that focus on selling a good or service and which take three forms: (1) pioneering (or informational) , (2) competitive (or persuasive) , and (3) reminder.
E) advertisements that focus on clarifying misconceptions and which may take three forms (1) instructional, (2) reprimand, or (3) placation.

Correct Answer: