TransWave International is a small company that has developed a system that uses the Web and patented electronic sensors as an early-warning device for pipeline leaks.Pipeline safety is becoming a big issue in the U.S.as more natural gas lines are being laid near population centers.The timing is right for this company to be extremely successful, but it must use __________ advertising so oil companies will know of its product's existence.

Question

Quizplus · Accepted Answer

The company has developed a new system, which makes it a pioneer in the industry. Therefore, it should use pioneering advertising to promote its product and make oil companies aware of its existence. Pioneering advertising aims to inform the target audience about a new product, service, or technology and create demand for it. This type of advertising is suitable when introducing a new concept or technology to the market.

TransWave International Is a Small Company That Has Developed a System