Reinforcement ads are reminder ads that
A) repeat the original theme in a slightly varied form to help avoid burnout.
B) repeat ad campaigns that have been used before in order to remind customers of past loyalty.
C) reassure consumers they have made the correct choice in choosing the product.
D) reaffirm a company's position on an issue of importance or interest.
E) reassure the company it has made the right choice in advertising the product.
Correct Answer:
Verified
Q30: Studies indicate that comparative ads attract more
Q31: An FTD ad shows a woman holding
Q32: FIGURE 16-1 Q34: Advertisements designed to build goodwill or an Q35: An ad for Citrucel fiber supplement claimed Q35: Which of the following statements about comparative Q36: Reminder advertisements are especially effective for products Q37: The objective of institutional advertisements is to Q38: FIGURE 16-2 Q53: An ad for Campbell's soup reads,"We haven't![]()
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