Advertisements designed to build goodwill or an image for an organization rather than promote a specific product or service are referred to as _________.
A) product advertisements
B) public service announcements
C) institutional advertisements
D) reminder advertisements
E) repositioning advertisements
Correct Answer:
Verified
Q26: Advertisements that reinforce previous knowledge of a
Q30: Studies indicate that comparative ads attract more
Q31: An FTD ad shows a woman holding
Q32: FIGURE 16-1 Q33: Reinforcement ads are reminder ads that Q35: An ad for Citrucel fiber supplement claimed Q35: Which of the following statements about comparative Q36: Reminder advertisements are especially effective for products Q37: The objective of institutional advertisements is to Q38: FIGURE 16-2 ![]()
A)repeat the![]()
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