An ad for an international consulting firm was intended to communicate the company philosophy-that you can be big and nimble at the same time-rather than sell any one particular service provided by the company.The ad is an example of __________ advertising.
A) pioneering institutional
B) competitive institutional
C) reminder institutional
D) advocacy
E) political
Correct Answer:
Verified
Q55: The kind of advertisements that state the
Q56: FIGURE 16-3 Q57: When Chevron places ads encouraging consumers to Q58: Recent Bayer ads stating "We cure more Q59: The purpose of pioneering institutional advertisements is Q61: When developing the advertising program, specifying _ Q62: The type of appeal used to suggest Q63: In 1990 a 30-second ad during the Q64: The first decision in developing an advertising Q65: Which of the following is an important![]()
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents