Recent Bayer ads stating "We cure more headaches than you think" are intended to inform consumers that the company produces many products in addition to aspirin.What type of ad is this?
A) pioneering institutional
B) competitive institutional
C) reminder institutional
D) political
E) advocacy
Correct Answer:
Verified
Q53: There are four commonly used forms of
Q54: Often _ advertising is used to support
Q55: The kind of advertisements that state the
Q56: FIGURE 16-3 Q57: When Chevron places ads encouraging consumers to Q59: The purpose of pioneering institutional advertisements is Q60: An ad for an international consulting firm Q61: When developing the advertising program, specifying _ Q62: The type of appeal used to suggest Q63: In 1990 a 30-second ad during the
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