There are four commonly used forms of institutional advertising: advocacy, pioneering, competitive, and _________.

Question

Quizplus · Accepted Answer

The four commonly used forms of institutional advertising are advocacy, pioneering, competitive, and reminder. Therefore, the missing term must be one of these four. Out of these, the only logical option is "reminder," as the other three have distinct purposes and goals. Reminder ads aim to reinforce a brand's presence in the minds of consumers who have already been exposed to it, which is an important aspect of institutional advertising.

There Are Four Commonly Used Forms of Institutional Advertising: Advocacy