Often __________ advertising is used to support the public relations plan or counter adverse publicity.

Question

Quizplus · Accepted Answer

Institutional advertising is focused on promoting the reputation or image of an organization rather than a specific product or service. It can be used to support public relations efforts by highlighting positive aspects of the organization and countering negative publicity. Reminder advertising is used to reinforce previous brand or product messages, competitive advertising is used to differentiate from competitors, pioneering advertising is used to introduce new products or services, and objective advertising is unbiased and informative.

Often __________ Advertising Is Used to Support the Public Relations