An ad for Conesco Insurance asks the question, "How long will you wait to start planning for long-term care?" The ad shows an elderly women being assisted by a nurse as she tries to win money on a game show.The idea that she will not have the care she needs because she failed to consider the future when she was young is an example of a _________.

Question

Quizplus · Accepted Answer

The ad is using a fear appeal by showing the consequences of not planning for long-term care, which is being in a vulnerable and dependent position in old age. The ad implies that not considering long-term care when young can lead to regret and loss of control later in life.

An Ad for Conesco Insurance Asks the Question, "How Long