The testimonial type ads for carbon dioxide detectors feature parents who are discussing the dangers of carbon monoxide poisoning.In many of the ads, the homeowners tell the target audience how disaster can be averted by purchasing and using the advertised product.Such advertisements are using _________.

Question

Quizplus · Accepted Answer

The ads are using fear appeals to motivate the target audience to purchase and use the carbon dioxide detectors to avoid the dangers of carbon monoxide poisoning.

The Testimonial Type Ads for Carbon Dioxide Detectors Feature Parents