The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service, a change in behavior, or a reduction in the use of a product is referred to as _________.

Question

Quizplus · Accepted Answer

This type of appeal is called a "fear appeal," where the consumer is presented with a negative outcome or consequence in order to motivate them to take action to prevent it.

The Type of Appeal Used to Suggest to the Consumer