The number of different people or households exposed to an advertisement is referred to as

Question

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The term "reach" specifically refers to the number of different people or households exposed to an advertisement. Scope and span are not commonly used terms in advertising measurement. Share typically refers to a company's market share rather than the audience reached by an advertisement. Rating is a term used in television and radio advertising to measure the percentage of households or individuals tuned in to a specific program.

The Number of Different People or Households Exposed to an Advertisement