The owners of a small bookstore have an objective of creating awareness in the small town where they are located.Which of the following measures could be used to compare the number of different people or households exposed to an advertisement?

Question

Quizplus · Accepted Answer

Reach measures the number of different people or households exposed to an advertisement. Rating measures the percentage of households or individuals that are tuned to a certain TV or radio channel at a particular time. Regularity refers to how often a message is presented to the target audience. Incidence measures the number of people in a population that develops a particular disease or condition. Frequency measures how many times an individual or household is exposed to an advertisement. Among the options provided, Reach is the best choice to compare the number of different people or households exposed to an advertisement.

The Owners of a Small Bookstore Have an Objective of Creating