An ad for Kraft salad dressings uses a play on words in its headline, "Around here, we're 'jeans and t-shirts' but our dressing is 'night on the town.'" This use of a __________ appeal implies that the dressing is like what is served at the finest eating establishments, but you can enjoy it in the comfort of your home.

Question

Quizplus · Accepted Answer

The use of a play on words is a humorous appeal, as it relies on wordplay to create a funny or clever message. The ad implies that the dressing is of high quality, fitting for a fancy night out, but can be enjoyed in a casual setting at home.

An Ad for Kraft Salad Dressings Uses a Play on Words