The type of appeal used to imply either directly or subtly that the product is more fun or more exciting than competitors' offerings is referred to as _________.

Question

Quizplus · Accepted Answer

The type of appeal used to imply either directly or subtly that the product is more fun or more exciting than competitors' offerings is referred to as humorous appeal. This type of appeal uses humor, wit, or irony to make the product seem more enjoyable and entertaining. It can be effective in getting consumers to associate positive emotions with the brand and encourage them to purchase the product.

The Type of Appeal Used to Imply Either Directly or Subtly