The decision on media selection is related to the target audience, the type of product, the nature of the message, and _________.
A) media turnover
B) audience preferences
C) costs of alternative media
D) corporate goals
E) available air time
Correct Answer:
Verified
Q95: The type of appeal used to imply
Q96: Advertisers use a mix of media forms
Q97: FIGURE 16-5 Q98: High-quality TV commercials typically cost about $361,000 Q99: The means by which the advertising message Q101: The cost of reaching 1,000 individuals or Q102: One of the advantages associated with television Q103: One of the advantages associated with television Q104: The cost of an ad in USA Q105: One of the most common measures in
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