The means by which the advertising message is communicated to the target audience is through
A) advertising media.
B) reach and frequency.
C) a decoder.
D) micromarketing.
E) media convergence.
Correct Answer:
Verified
Q94: Individuals responsible for creating the text portion
Q95: The type of appeal used to imply
Q96: Advertisers use a mix of media forms
Q97: FIGURE 16-5 Q98: High-quality TV commercials typically cost about $361,000 Q100: The decision on media selection is related Q101: The cost of reaching 1,000 individuals or Q102: One of the advantages associated with television Q103: One of the advantages associated with television Q104: The cost of an ad in USA![]()
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