Individuals responsible for creating the text portion of the messages in advertisements are typically referred to as _________.

Question

Quizplus · Accepted Answer

Copywriters are specifically trained to write the text portion of advertisements, including slogans, taglines, and other messaging. Freelancers may also do this work, but copywriters are dedicated professionals within the advertising industry. Editors may be involved in proofreading and ensuring the text is error-free, but they are not typically responsible for creating the text itself. Designers are responsible for the visual component of advertisements. Adbusters, on the other hand, are a collective of consumer activists who seek to challenge the traditional messages of advertising.

Individuals Responsible for Creating the Text Portion of the Messages