One of the advantages associated with television as an advertising medium is that it
A) is a low-cost medium.
B) has a short exposure time.
C) can reach extremely large audiences.
D) can be used to convey complex messages.
E) has an unlimited amount of advertising time available.
Correct Answer:
Verified
Q97: FIGURE 16-5 Q98: High-quality TV commercials typically cost about $361,000 Q99: The means by which the advertising message Q100: The decision on media selection is related Q101: The cost of reaching 1,000 individuals or Q103: One of the advantages associated with television Q104: The cost of an ad in USA Q105: One of the most common measures in Q106: Because consumers often do not pay close Q107: With respect to advertising, cost per thousand
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