With Respect to Advertising, Cost Per Thousand (CPM ) Is

With respect to advertising, cost per thousand (CPM ) is defined as

A) the cost of one medium relative to the cost of other media (e.g.direct mail versus television, radio, or outdoor) , each of which are divided by the multiple of their respective reach and frequency.
B) the reach multiplied by frequency divided by the cost of reaching 1,000 individuals or households.
C) the cost of reaching 1,000 individuals or households with the advertising message in a given medium.
D) the cost per minute of television or radio time.
E) the number of consumers exposed to an advertising message, in thousands.