The percentage of households in a market that are tuned to a particular television show or radio station is referred to as _________.

Question

Quizplus · Accepted Answer

The percentage of households in a market that are tuned to a particular television show or radio station is referred to as a rating. Gross rating points refer to the total audience delivery or accumulation achieved by a media schedule, audience allocation is not a common term in media measurement, target audience reach is a general term for the percentage of a target audience that is reached by a media schedule, and reception rate is not a common term in media measurement.

The Percentage of Households in a Market That Are Tuned