Because consumers often do not pay close attention to advertising messages, advertisers want to reach the same audience more than once.The average number of times a person in the target audience is exposed to a message or advertisement is referred to as

Question

Quizplus · Accepted Answer

Frequency refers to the number of times a person in the target audience is exposed to a message or advertisement. This is important because repeated exposure increases the chances of the message being remembered and acted upon. Parity refers to the amount of advertising spend in comparison to competitors, reach refers to the number of people who see the advertisement, rating refers to the percentage of the target audience who watched a TV show or ad, and gross rating points refer to the total rating points accumulated across all media platforms. None of these options specifically refer to the number of times the target audience is exposed to a message or advertisement.

Because Consumers Often Do Not Pay Close Attention to Advertising