According to The American Cancer Society, 57,000 Americans a year die from colon cancer.They estimate that this number would drop significantly if people over 50 were checked regularly.But being tested for colon cancer is not a pleasant experience and most people of course fear the possibility of bad news.To encourage people to get tested for colon cancer, several ads using a man (known as "Polyp Man"), dressed in a big red suit making him look more like Mr.M&M to encourage people to get tested.This is an example of _________ appeal.

Question

Quizplus · Accepted Answer

The scenario describes the use of humor (Polyp Man's costume resembling Mr. M&M) to encourage people to get tested for colon cancer, which is an example of a humorous appeal strategy. Option D, fear appeal, is mentioned as a common psychological barrier to getting tested, but the scenario does not describe the use of fear to encourage testing. Options B, C, and E are not relevant to this scenario.

According to the American Cancer Society, 57,000 Americans a Year