As a subscriber to Fitness magazine, Kelly was asked by a researcher, which ads she remembered seeing in the most recent issue of the magazine.Then she was asked questions about the content and appearance of the ads she remembered.The researcher was using __________ to test the effectiveness of ads in the magazine.
A) inquiry testing
B) concept testing
C) unaided recall
D) portfolio testing
E) aided recall
Correct Answer:
Verified
Q216: A(n) _ is an advertising agency that
Q217: who read any part of the ad
Q218: There are five common approaches to posttests:
Q219: Full-service advertising agency refers to
A)an advertising agency
Q221: Sales promotions used to support a company's
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents