who read any part of the ad (read some) , and who read at least half of the ad (read most) .
A) who felt the ad was vague or ambiguous
B) who felt elements of the ad were inappropriate
C) who could summarize the key ad points in their own words
D) who saw or read any part of the ad identifying the product or brand (seen-associated)
E) who remembered having seen the ad before and had already tried the product
Correct Answer:
Verified
Q212: Posttests which involve studies such as controlled
Q213: An advertising agency that deals in creative
Q214: The company's own advertising staff, which may
Q216: A(n) _ is an advertising agency that
Q218: There are five common approaches to posttests:
Q219: Full-service advertising agency refers to
A)an advertising agency
Q220: As a subscriber to Fitness magazine, Kelly
Q221: Sales promotions used to support a company's
Q222: FIGURE 16.8 Q294: Which of the following statements about sales![]()
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents