Posttests which involve studies such as controlled experiments (e.g., using radio ads in one market and newspaper ads in another and comparing the results) and consumer purchase tests (measuring retail sales that result from a given advertising campaign) are examples of

Question

Quizplus · Accepted Answer

Posttests involving controlled experiments and consumer purchase tests are examples of sales tests, which measure the effectiveness of advertising in terms of actual sales. Aided recall, unaided recall, attitude tests, and inquiry tests are different types of measures used in pretesting or during the development of an advertising campaign.

Posttests Which Involve Studies Such as Controlled Experiments (E