There are five common approaches to posttests: _________, unaided recall, attitude tests, inquiry tests, and sales tests.

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The four best choices for posttests are aided recall, unaided recall, attitude tests, and inquiry tests. Aided and unaided recall are particularly effective in measuring the effectiveness of advertising campaigns. Attitude tests can assess the overall impact of an advertisement on consumer perceptions and preferences. Inquiry tests can help to determine the effectiveness of a marketing campaign by measuring consumer response to specific promotional offers or calls to action. Sales tests can be useful for measuring the direct impact of advertising on sales, but this approach may be less relevant for some types of marketing campaigns. Comparison tests and experience tests can also be useful, but they are less commonly used in posttesting.

There Are Five Common Approaches to Posttests: _________, Unaided Recall