When a company uses a(n) _________, it is using its own advertising staff to provide the advertising services needed by the company.

Question

Quizplus · Accepted Answer

An in-house agency is a department within a company that provides advertising and other promotional services using its own staff. This option is preferred when a company has sufficient resources to create its own agency and wants to have greater control over the advertising process. The other options, such as intra-firm agency, full-service agency, and limited-service agency, involve using external parties for advertising services. The promotional department is a department within the company that is responsible for coordinating and overseeing all promotional activities, which may or may not include advertising.

When a Company Uses A(n) _________, It Is Using Its