Which of the following statements about inquiry tests is most accurate?
A) With inquiry test, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the most inquiries are presumed to be the most effective.
B) With inquiry tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
C) Inquiry tests involve studies such as controlled experiments and consumer purchase tests.
D) In an inquiry test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favorable attitude toward the product advertised.
E) In an inquiry test, respondents are first shown an ad and then asked whether their previous exposure to it was through reading, viewing, or listening.
Correct Answer:
Verified
Q199: Because advertising is expensive, marketers want to
Q200: Showing ad copy to a panel of
Q201: Tests conducted after an advertisement has been
Q202: There are five common approaches to posttests:
Q202: In a(n)_ test,the test ad is placed
Q204: Advertising agencies that specialize in one aspect
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents