Because advertising is expensive, marketers want to be certain the advertisements they run communicate the intended message to the target audience.In order to accomplish this communication goal, marketers conduct __________ before advertisements are placed in a medium.

Question

Quizplus · Accepted Answer

Pretests are conducted to evaluate the effectiveness of an advertisement before it is placed in a particular medium. This helps marketers ensure that the intended message is communicated to the target audience and avoid any potential miscommunication.

Because Advertising Is Expensive, Marketers Want to Be Certain the Advertisements