Tests conducted after an advertisement has been shown to the target audience to determine whether an ad accomplished its intended purpose, are referred to as _________.

Question

Quizplus · Accepted Answer

Posttests are conducted after the ad has been shown to the target audience to determine if it achieved its intended goals. Control testing is used to test for outside factors that could affect the results. Experience tests are conducted to evaluate a product or service from a customer's viewpoint. Exposure testing measures the amount of exposure to an ad that a person may experience. Pretests are conducted before an ad is launched to determine its effectiveness.

Tests Conducted After an Advertisement Has Been Shown to the Target