A basic approach to scheduling when seasonal factors are unimportant, advertising is run at a constant or steady schedule through the year is referred to as a

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A continuous schedule is the best choice as it involves running advertising at a steady rate throughout the year, with no regard to seasonal factors. This approach is often used for products or services that have a consistent demand or target audience throughout the year.

A Basic Approach to Scheduling When Seasonal Factors Are Unimportant