Advertising agencies that specialize in one aspect of the advertising process such as providing creative services to develop advertising copy, buying previously unpurchased media space, or providing Internet services are referred to as a(n) _________.

Question

Quizplus · Accepted Answer

Limited-service agencies focus on providing specialized services in one aspect of advertising, such as creative development or media buying, rather than offering a full range of advertising services like a full-service agency would.

Advertising Agencies That Specialize in One Aspect of the Advertising