An advertising agency may receive payment that is based according to an incentive plan that is based on performance.These plans typically pay for agency costs and a 5 to 10 percent profit, plus bonuses if specific goals are met.As such, this type of agency is referred to as _________.

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An advertising agency that receives payment based on an incentive plan that is based on performance and typically pays for agency costs and a 5 to 10 percent profit, plus bonuses if specific goals are met, is referred to as a full-service agency.

An Advertising Agency May Receive Payment That Is Based According