Consumer-oriented sales promotions refer to
A) promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
B) methods used to get a nonpersonal, indirectly paid presentation of a company or its products.
C) advertisements that show actual consumers using the product.
D) sales promotions that supplement advertising and personal selling but are directed to wholesalers, retailers, or distributors.
E) sales tools used to support a company's advertising and personal selling directed to ultimate consumers.
Correct Answer:
Verified
Q221: Sales promotions used to support a company's
Q222: FIGURE 16.8 Q223: A popular NPR radio show, Car Talk, Q224: During the Pillsbury BakeOff, thousands of people Q225: Sales promotion has become a key element Q227: A mother handed her college-aged son a Q228: The sign at the entrance to the Q229: When Milk-Bone dog biscuits offered a ball Q230: Directed to ultimate consumers, consumer-oriented sales promotions, Q273: A sales promotion in which the consumer![]()
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