Short-term price reductions commonly used to increase trial among potential customers or to retaliate against a competitor's actions is commonly referred to as a _________.

Question

Quizplus · Accepted Answer

Price reductions offered for a short period of time to attract potential customers or as a reaction to a competitor's actions is commonly referred to as a "deal." Coupons, samples, premiums, and product placements are all marketing tactics, but they do not specifically refer to short-term price reductions.

Short-Term Price Reductions Commonly Used to Increase Trial Among Potential