A Nabisco display in the grocery store is designed to maximize the consumer's attention to lunch box and after-school snacks and to provide storage for the products.It is usually placed in a high-traffic area of the store.This type of sales promotion is referred to as _________.

Question

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The description fits a point-of-purchase display, which is designed to catch consumers' attention at the point where they are making their purchasing decisions. The display is usually positioned in a high-traffic area of the store and is intended to encourage impulse purchases. A deal or premium refer to specific promotional offers or incentives, while a sample involves giving consumers a small free product to try. A free standing insert is a printed promotional piece that is inserted into a newspaper or magazine.

A Nabisco Display in the Grocery Store Is Designed to Maximize