A sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate is referred to as

Question

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The description matches the concept of loyalty programs, which are designed to incentivize customers to make repeat purchases by offering rewards or benefits for their loyalty. These rewards are usually tied to the amount or frequency of purchases made by the customer, and can include things like discounts, free items or exclusive access to special events or promotions.

A Sales Promotion Designed to Encourage and Reward Repeat Purchases