Taco Bell introduced its new low-fat Border Lights fare by giving away 8 million free tacos and burritos in one day.In this example Taco Bell used a sales promotion technique called

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Taco Bell used the sales promotion technique of sampling by giving away 8 million free tacos and burritos in one day to introduce its new low-fat Border Lights fare. Sampling is a common technique used to introduce a new product or service and allow customers to try it for free with the hopes of increasing future sales.

Taco Bell Introduced Its New Low-Fat Border Lights Fare by Giving