After the release of E.T., sales of Reese's Pieces soared while the makers of M&M's regretted not permitting them to be used in the film.This is an example of _________.

Question

Quizplus · Accepted Answer

This is an example of product placements, where a brand is featured or used in a film or TV show for promotional purposes. In this case, Reese's Pieces were featured in E.T., leading to a significant increase in sales, while M&M's missed the opportunity.

After the Release of E