The consumer promotion that involves the use of a brand-name product in a movie, television show, video, or a commercial for another product is referred to as _________.

Question

Quizplus · Accepted Answer

The term that describes this type of consumer promotion is "product placements." This involves placing a brand-name product in a movie, television show, video, or commercial for another product in order to promote the brand.

The Consumer Promotion That Involves the Use of a Brand-Name