Advertising programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products are referred to as

Question

Quizplus · Accepted Answer

Cooperative advertising programs are those in which a manufacturer shares the cost of advertising with the retailers who are selling their products. The manufacturer typically pays a percentage of the retailer's local advertising expense to advertise the manufacturer's products. These programs enable the manufacturer to increase their brand visibility at a local level, while also providing retailers with financial support for advertising the products they sell.

Advertising Programs in Which a Manufacturer Pays a Percentage of a Retailer's