After watching the 30-minute infomercial on Oxy-Clean, Sarah was certain the cleaning product would remove the grape juice stain from her white carpet.In terms of the communication process, Sarah is a(n) _________.

Question

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Sarah is the receiver of the message being communicated through the infomercial. She is the one interpreting and understanding the message about the effectiveness of Oxy-Clean in removing stains from her white carpet. The encoder is the company that produced the infomercial, the source is the message or information being communicated, lead generator refers to a marketing strategy, and channel of communication is the means by which the message is transmitted (in this case, a TV infomercial).

After Watching the 30-Minute Infomercial on Oxy-Clean, Sarah Was Certain