Integrated marketing communications is the concept of designing marketing communications programs that coordinates all promotional activities-advertising, personal selling, sales promotion, public relations, and direct marketing-to provide _________.

Question

Quizplus · Accepted Answer

Integrated marketing communications aims to create a consistent and unified message across all promotional activities and all audiences. This means that all communication channels should work together to convey the same message and create a cohesive brand image. By doing this, companies can build a stronger relationship with their customers and increase the effectiveness of their marketing efforts. Therefore, the best choice is D - a consistent message across all audiences.

Integrated Marketing Communications Is the Concept of Designing Marketing Communications