To communicate with consumers, a company can use one or more of five promotional alternatives.In Figure 15-2 above, the position labeled "E" refers to the _________ element of

Question

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The position labeled "E" on the figure is labeled as "Direct marketing," which refers to the use of direct communication to market to and engage with consumers. Therefore, the best choice is (E) Direct marketing.

To Communicate with Consumers, a Company Can Use One or More