Travelers throughout the world have relied on Frommer's guides such as Australia From $60 A Day (depicted in Figure 15-3 above) .These books outline out-of-the-way, inexpensive restaurants and hotel, giving invaluable _________ to these establishments.
A) direct sales
B) publicity
C) direct marketing
D) personnel selling
E) public service announcement
Correct Answer:
Verified
Q118: Publicity refers to
A) a nonpersonal, indirectly paid
Q120: To communicate with consumers, a company can
Q121: Press conferences and image management are tools
Q122: Which of the following is an inherent
Q126: Which of the following is an inherent
Q127: Research indicates that publicity followed by advertising
Q128: Public relations refers to
A)a seller-directed flow of
Q130: Imagine a small agrichemical laboratory with a
Q133: Which of the following statements describes a
Q133: A short-term inducement of value offered to
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