Which of the following is an inherent strength of publicity?
A) immediate feedback
B) can give complex information
C) messages can be prepared quickly
D) efficient means for reaching large numbers of people
E) often most credible source in the consumer's mind
Correct Answer:
Verified
Q117: Personal selling refers to
A)a seller-directed flow of
Q118: Which of the following is an inherent
Q118: Publicity refers to
A) a nonpersonal, indirectly paid
Q119: Wasted coverage can most easily be reduced
Q120: To communicate with consumers, a company can
Q121: Press conferences and image management are tools
Q125: Travelers throughout the world have relied on
Q126: Which of the following is an inherent
Q127: Research indicates that publicity followed by advertising
Q133: Which of the following statements describes a
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