Personal Selling Refers to

Personal selling refers to

A) a seller-directed flow of communications often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.
B) individualized communications programs specifically designed with a single customer in mind because the item being sold is unique to that customer.
C) a mass selling approach which has been tailored to meet the more select needs of a target market based on age, gender, ethnicity, or occupation.
D) the two-way flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision.
E) any spoken (rather than visual or print) attempt to promote a product with the purpose of making a sale.