A restaurant review published in the local newspaper is an example of _________.

Question

Quizplus · Accepted Answer

A restaurant review published in the local newspaper is an example of publicity, as it is free coverage in the media that is not paid for by the restaurant. Public relations is a broader term that encompasses various strategies for managing a company's relationship with the public, including publicity, but also includes other tactics such as crisis management and community outreach. Advertising involves paid promotion of a product or service, while direct marketing refers to direct communication with potential customers through channels such as email or direct mail. Personal selling involves face-to-face communication between a salesperson and a potential customer.

A Restaurant Review Published in the Local Newspaper Is an Example