A food warehouse store gets a very good buy on a brand of frozen orange juice and, rather than maintain it as extra inventory, would like to sell it quickly to consumers.Which promotional element should be used?

Question

Quizplus · Accepted Answer

Sales promotion is the best choice because the goal is to sell the product quickly to consumers. Sales promotions are designed to encourage consumers to make a purchase by offering incentives such as discounts or free samples. In this case, offering a discount on the frozen orange juice would be an effective sales promotion strategy to move the inventory quickly. Advertising, publicity, personal selling, and direct marketing may also be used in conjunction with sales promotion to further promote the product and increase sales.

A Food Warehouse Store Gets a Very Good Buy on a Brand